The world of Search Engine Optimisation (SEO) can often feel like a bit of a minefield. In today’s digital era, we are constantly presented with new “hacks” and “sure-fire growth tactics” promising access to a mystical world of rainbows, unicorns and first-place position on SERPs, only to leave us feeling incredibly overwhelmed.

While, of course, many of these tactics do indeed add benefits, if you are just starting your SEO journey, the power of the basics cannot be understated. Keep reading to discover three winning SEO tips to boost your tech company’s rankings.

 

1. Carry out keyword research

Keywords are the solid foundation that facilities your flourishing growth in SEO. They refer to words, terms or phrases that your target audience use when searching for your products, services and content. 

When it comes to growing your tech brand, conducting research into your keywords is an essential step of the journey. It allows you to uncover what people are searching for in order to cater for this within your content marketing strategy.

Diving into keyword research will help you identify the answers to questions around things such as; how hard it will be to rank for a certain keyword, how much traffic you should expect to get for keywords, and even what type of content is best to create around a certain keyword. Uncovering the answers to these questions will allow you to prioritise only the keywords that will prove most beneficial to your SEO strategy. 

Make a list of your seed keywords

If you are a complete beginner with keyword research, a good place to start is to take the knowledge you have of your industry and make a list of your seed keywords. Seed keywords are the very foundation of your keyword research journey and essentially help you to sow the seeds of your SEO success. The process of finding your seed keywords really shouldn’t take you too long. Just have a little think about what people typically search for to find what you offer. From this, we can move on to the next step:

Competitor keyword research

Taking a peek at what keywords are sending traffic to your competitor’s site is a great way to start your keyword research. Once you have identified your top competitors, plug their website into a competitive intelligence tool and check out their top-ranking pages. Many of these tools will present you with golden information including monthly search traffic and top keywords for individual pages. Here you will find plenty of keyword ideas that your competitors have proven to actually work. 

Leverage keyword research tools

Following on from the use of competitive intelligence, there are tons of platforms available today that will help you to discover keywords that even your competitors aren’t targeting.

To get ahead of the game, it’s really worth plugging in your seed keyword into a keyword research tool in order to pull some fantastic inspiration.  Some of the most useful tools, both free and paid, include Google Keyword Planner, Google Search Console, Google Trends, SEMrush, Ahrefs, Moz, and Neil Patel’s UberSuggest.

 

2. Create a content plan around these keywords

Now you have discovered your winning keywords, it’s time to plan a powerful content marketing strategy around them!

The result of your keyword research should have equipped you with a comprehensive dataset of the topics that your target audience is searching for. And now you can build out your content plan knowing that the topics you choose to write about are the ones that people are searching for.

Creating engaging content is an essential component of an effective SEO strategy for your tech business. It helps you to reach and connect with your target audience, communicate key messages, and (here’s the most important bit!) convert them into customers. Content built around your keywords will help you to rank on search engines and drive that much-desired traffic.

There are many different forms of content that you can tap into, each serving a different purpose. Take a look at a few examples:

• Blog content: A great format to produce high-quality, strategic, relevant and helpful content.
• Video content: A fun and engaging way to capture viewers attention, particularly in today’s video-first era.
• Podcasts: A medium that allows you to have in-depth conversations about your niche.
• Infographics: A visual, creative way of presenting data and key points.

By mixing up your SEO-driven content strategy, you can be sure you are creating material that truly caters to your audience, their interests and their preferred way of consuming content about your industry and business.

3. Share your content far and wide

So, now you have discovered the keywords for your tech business, you have created an awesome SEO-driven content marketing plan built around targeting these keywords, and now? It’s time for our third tip: promote your content.

While we’d all love to hit a publish button and witness our webpages climb Google’s rankings instantly before our eyes, without putting the effort into actually promoting your content, this is unlikely to happen. Relying solely on search engines and loyal followers to boost your organic volume will minimise the impact of your fantastic content and its true potential. Plus, after putting all that hard work and effort into planning and creating content, why stop there just before things are about to get really exciting? Below are some of the best ways to promote content:

• Social media marketing: This is perhaps the easiest platform for immersing your brand in the conversation and enabling you to reach your target audience.
• Email marketing: A great opportunity to share your current content to an already engaged audience group.
• Paid advertising: While organic reach is a great way to grow your engagement on a budget, paid ads can really work wonders too.  Google Ads and paid social media ads enable you to target who your content reaches. 
• Guest posts: Why not promote your content while earning yourself some juicy backlinks?  As explained in our “SEO Do’s and Don’ts 2021” guide, backlinks are a seriously impactful way of increasing your technology businesses’ search engine rankings. Writing guest posts is a superb way to get your content in front of the eyes of your audience. Find a non-competing business or industry platform, and offer to write content that will benefit them, while also driving traffic back to your own website through the backlink earned. 

Here at HdE AGENCY, we have heaps of experience helping clients in the technology industry implement successful SEO campaigns that have increased website traffic dramatically. Get in touch with our wonderful team today to find out how we can help you.