Mission critical lead generation campaign to drive engagement & conversations

During the critical time of the COVID-19 pandemic, BookingLive stepped up as a reliable partner to the public sector, offering essential support and innovative solutions. As governments and organisations grappled with the unprecedented challenges brought on by the crisis, BookingLive played a crucial role in enabling them to effectively serve and support their citizens and peer groups. Our job was to drive engagement and reach into these complex organisations at a time of international crisis.

Audience Analysis
Campaign Strategy Development
Creative Content Production
Audience Segmentation
Ad Management & Setup
Copywriting
Retargeting Strategy & Setup
Dashboard Development
Lead Generation Campaign

BookingLive, the trusted provider of powerful scheduling, reservation, and purchasing experiences, embarked on a pivotal project in collaboration with HdE AGENCY. With a solid reputation as the leading platform for government departments, retailers, NHS trusts, and large multinational organizations, BookingLive sought to enhance its product offering to support local and regional authorities in effectively engaging with their constituents.

As the world grappled with the unprecedented challenges posed by the COVID-19 pandemic, the demand for efficient and secure customer engagement solutions became even more critical. BookingLive recognized the urgent need to adapt and respond to the rapidly changing landscape, prompted by the outbreak, to better serve government entities. Their goal was to enable local and regional authorities to navigate the complexities of the pandemic while continuing to provide essential support and services to their communities.

This ambitious project was fueled by BookingLive’s recent success in securing £1.31 million in new investment from Blackfinch Ventures in January 2020. With a strengthened financial position and a clear mission to empower government organizations, BookingLive sought the expertise of HdE AGENCY to navigate this critical phase of product evolution.

Together, BookingLive and HdE AGENCY embarked on a collaborative journey to pivot the product offering and deliver tailored solutions that would facilitate seamless and effective engagement between local and regional authorities and their constituents. This project represented a pivotal moment for BookingLive as they expanded their reach and impact, leveraging their expertise and technology to support government entities in navigating the challenges of the COVID-19 pandemic and beyond.

" The HdE AGENCY team just got it, with a brilliant understanding of our solution, and a fantastic grasp of the public sector and how they procure technologies "

CMO, BookingLive

Crafting an impactful social media ad campaign for BookingLive’s government project presented us with a unique set of challenges. Our objective was to engage government and local stakeholders while generating a significant number of leads and enquiries.

One of the primary challenges was navigating the complex landscape of the public sector during the COVID-19 pandemic. The public sector was grappling with unprecedented circumstances, and there was an urgent need for support and solutions to enable them to continue serving their citizens and peer groups effectively. Our campaign had to address this critical time and provide BookingLive with the tools to support local and regional authorities in engaging with their constituents.

Additionally, we had to overcome the inherent intricacies of the government sector. Government projects involve multiple layers of decision-making and stakeholder involvement. We needed to tailor our messaging and targeting to resonate with the diverse audience within government bodies, ensuring that our campaign would capture their attention and generate meaningful leads and enquiries.

Furthermore, the competitive landscape within the public sector posed another challenge. Numerous companies were vying for attention and engagement from government and local stakeholders. Our campaign needed to cut through the noise and stand out among the multitude of messages competing for their attention. We had to develop a strategy that not only differentiated BookingLive but also positioned them as the go-to solution provider for government projects.

Overcoming these challenges required a deep understanding of the public sector, agile strategic thinking, and a data-driven approach. We carefully analysed market trends, identified pain points, and leveraged our expertise to create a campaign that would effectively engage government and local stakeholders, generate leads, and drive valuable enquiries for BookingLive’s government project.

" This campaign represented a real challenge for us given the global context. However, this campaign proved, that with a real purpose, a well thought-out solution and brilliant execution great things can be achieved "

CMO, HdE AGENCY

To address the challenges of engaging government and regional stakeholders and generating high-quality leads and enquiries for BookingLive’s, we devised a comprehensive solution that leveraged targeted social media advertising (Linkedin / Meta / Instagram), expertly crafted content and copy, and an effective re-marketing strategy.

Firstly, we implemented a strategic social media advertising campaign that precisely targeted the desired audience within the government sector. Through meticulous audience research and segmentation, we identified key decision-makers and technology advocates within local authorities. By tailoring our ads specifically to this audience, we maximised relevance and impact of our messaging.

Secondly, we recognised the importance of compelling content and copy in capturing the attention and interest of government and local stakeholders. Our team of experienced copywriters and content creators crafted engaging and persuasive content that conveyed the value and benefits of BookingLive’s platform in the context of an immediate fix for authorities facing Covid-19 related challenges in the work place, and their constituencies.

By delivering impactful messaging and captivating visuals, we effectively communicated the unique selling points and advantages of BookingLive’s solutions, driving deep engagement and piquing the interest of the target audience.

Finally, following these initial phases, we implemented a re-marketing strategy to maintain a strong presence and reinforce the messaging with those who had already shown interest in BookingLive’s government project. Through targeted re-marketing ads, we remained top-of-mind and nurtured prospects throughout their decision-making journey. By strategically reminding them of the value and benefits of BookingLive’s offerings, we drove deeper engagement and encouraged high-quality Marketing Qualified Leads (MQLs) to take the next step in their customer journey.

Result: £2.6m in MQL's and a global vision for growth

The results achieved from our comprehensive social media ad campaign, brilliantly created content and copy, and strategic re-marketing efforts were truly remarkable. The impact of our work surpassed expectations and led to significant outcomes for BookingLive's government project.

One of the key highlights of the campaign was the remarkable engagement achieved with the Covid Taskforce Lead for The United Nations. This achievement not only demonstrated the effectiveness of our campaign but also showcased the global potential of BookingLive's solutions. With plans to deploy BookingLive solutions on an international scale, supporting institutions worldwide, this engagement opened up new avenues and opportunities for BookingLive to make a meaningful impact on a global scale.

In addition to this exceptional engagement, the campaign successfully captured the attention and interest of over 50 local authorities and stakeholders. These engagements were crucial in driving the project forward and establishing BookingLive as a trusted and preferred solution provider within the government sector. The high level of engagement demonstrated the effectiveness of our targeted social media advertising, compelling content and copy, and strategic re-marketing efforts in generating deep and meaningful connections with government and local stakeholders.

Moreover, the campaign's success was further evident in the generation of 27 high-quality Marketing Qualified Leads (MQLs), with an estimated value of over £2.6m. The strategic approach to our messaging and targeting resulted in an influx of MQLs who demonstrated a genuine interest in BookingLive's government project. These leads exhibited a strong potential for conversion and represented valuable opportunities for BookingLive to further nurture and develop relationships.

Overall, the results of our campaign were unprecedented, exceeding expectations and positioning BookingLive for future growth and success.