An expert in predictive people analytics, Cognisess provides the world’s most complete software platform for helping businesses identify, nurture and retain the workforce for major brands including Coca-Cola, O2 & Lloyds of London.

Now in scale-up mode, Cognisess had marketing growing pains.

The problem was, a lack of channel engagement and traction with prospects outside of their existing network of influence and prospects.

The objective was to audit their existing outputs, benchmark them verses competitors and use those insights to develop a performance growth marketing strategy that built meaningful online engagement whilst improving sales conversions.

We began this project with a full marketing audit, this included a technical review of their websites infrastructure.

Using our proprietary research platform, we quickly identified a number of previously unknown search behaviours amongst prospects in research mode for services that Cognisess offer.

Using these insights, we ripped up their existing marketing playbook to create a fully optimised digital roadmap, this included a high-impact paid search & SEO strategy, a rapidly competitive paid search strategy, coupled with new technical knowledge to optimise campaign landing pages to drive improved lead conversions.

After thoroughly researching, assessing, communicating and testing, we were proud to deliver a Cognisess with the knowledge and direction to drive exceptional channel growth and value for the business.

The new robust strategy allows for Cognisess to focus their sales and marketing efforts in the places that matter, whilst offering prospects an enhanced online experience.