FinTech West is the place for disruptive start-ups, dynamic scale-ups and established enterprises.

They empower ideas, share what’s working (and what isn’t), and help shape the future of the fintech industry.

FinTech West was founded by an industry leaders group with representatives from Clarke Willmott, Pwc, Hargreaves Lansdown, Barclays, and Deepbridge Capital..

FinTech West came to us with a well-formed idea of changes that they wanted to see on their website.

They had already invested a lot of time creating wireframes with another agency that captured their vision for the site, but did not want to continue working with them for the technical phase of the site for various reasons.

However, even though we were able to kick off the discovery phase with a lot of the strategy outlined, there was still a lot of learning that had to be done.

We utilised our time digging into the core of who FinTech West was, how their site operated, pain points with content publishing, and learning about their community audience.

After compiling all of the learnings from the Discovery phase, we jumped into a technical audit.

For this we took a look at the existing content that had been created and how we could help amplify other content channels to boost FinTech West position. We made suggestions for technical API integrations to align them better with the overall vision and worked with FinTech West to integrate content partner and community feeds onto their site, automating content publishing on the site – removing the burden and necessity to publish individual articles.

The integrations vision had a lot of complexities, and the process had to be crafted in a way that allowed for maximum flexibility and customisation. Our development team had the challenge of not only designing pages to be visually pleasing, but also keeping different client CMS management use cases in mind to make sure the designs and integrations worked for every foreseen situation.

The build for FinTech West’s website was a stimulating challenge from a development perspective. A key part of the vision for the redesigned site was a flexible page builder, where FinTech West could easily piece together content within the CMS for different categories and industries using the thoughtfully crafted designs and processes.

The carefully planned design and integrations paths assured consistency across all these custom-built pages, while enabling FinTech West to build unique pages on demand. 

With all the complexities and moving pieces of the build, the testing phase was incredibly rigorous. Our team completed thorough testing on all the major browsers and mobile devices to ensure that the performance was top-notch no matter what the future customer would use to browse the site.

There was a lot of content that needed to be added during the content entry process, and additional testing and quality assurance followed once that was complete.

Once the testing was finished, it was time for the big launch! After such intense work, it was a great feeling to watch the site as it was unveiled to the world, and FinTech West’s amazing community.

We’re extremely proud of the result, producing an incredibly robust custom content platform by our skilled team of developers.. With a powerful news site with over 30 content feed integrations from some of the worlds leading thought leaders in the industry, the project has empowered FinTech West to strengthen their position and thought leadership in the sector.