TechnologyOne’s ‘Global Mobility Program’ (GMP) takes a page from the book of their university colleagues and is inspired by the study tours which are common within academia.

The program provides the opportunity to not only see how TechnologyOne systems are implemented, utilised and supported, but look at how other institutions are innovating to attract, support and retain students throughout their academic journey.

In early 2020, the Global Mobility Program moved to its second study tour, providing an Australian delegation the opportunity to experience how leading higher education institutions in the UK are transforming to improve their staff and student experience.

The objective was to support this visit, and deliver a high-impact end-to-end digital marketing campaign that showcased the visit and engaged existing customers and prospects from the higher eduction sector with the post visit report.

Helping establish our client as an industry thought leader, whilst helping institutions overcome common technology challenges.

We kicked things off with an exploration phase to ensure we maximised existing assets, and complied with rigid brand guidelines.

During this exercise, we hammered out colours, imagery and iconography. We also conducted interviews with the business stakeholders and a key members to learn as much as we could about the programs mission and goals.

This was invaluable information we used during the strategy and the design phases of the website and campaign.

During the strategy and design phase, we planned out a structure for the site that accommodates an increased depth of information and customer testimonials.

These items were key pieces in our strategy for clearly detailing out the support TechnologyOne provides for it’s customers and to increase trust of their organisation. 

In addition, the entire website was built to allow flexibility as the programme grows and expands, allowing for the additional of custom blocks when needed. The new landing page was built on Wordpress, giving the TechnologyOne dev team the ability to easily manage the site.

With their new GMP 2.0 site, TechnologyOne’s online presence now conveys a message of authority and thought leadership to prospects and existing customers.

After crafting the perfect website for TechnologyOne GMP 2.0, we triple checked it from front end to back end. We tested the website on all popular devices and browsers to ensure proper functionality and efficiency. We carefully combed through the site for any necessary last minute changes needed to create the perfect experience for their visitors.

After thoroughly assessing, communicating, building and delivering the website, we then moved to the activation campaign.

We deployed a mix of a high impact paid social media ads campaign to drive report downloads, with a physical mail send out to buyer advocates in our target institutions to drive brand awareness.

This combination yielded fantastic results with over 130 institutions and 500 key decision makers targeted over a 30 day period, resulting in record campaign engagement.

After the success of GMP 2.0, we are delighted to now be in planning mode for GMP 3.0, stay tuned for what is set to be the biggest and most innovative instalment to date!