Halcyan Water is an innovative UK water technology company used globally for over 30 years.
Its patented system is widely regarded as the market leader in its class.
However, Halcyan had experienced a slowdown in orders as competitors emerged in this vertical.
They were keen to get some external expertise to drive customer acquisition and improve website conversions.
HdE AGENCY was selected to attract home owners, developers and industry tradespeople, to purchase and install their solution.
Together with Halcyan we designed and ran an ongoing campaign that would build awareness, generate interest and encourage people to take action.
From this, Google Ads (PPC) quickly emerged as the obvious choice of platform to reach Halcyan’s target audience based upon search trends and competitor referral traffic.
To demonstrate the advantages of our client, we used engaging video explainers on specially crafted landing pages, as well as eye-catching carousel re-targeting ads across Facebook to drive conversions.
To maintain momentum, we deployed further ads to people who had visited the site, but took no action after an onsite threshold was met.
Through this approach, we successfully captured the attention of the industry, and within the first 30 days delivered impressive results for Halcyan:
– 1400% ROAS
– 900 Clicks To Ad
– 7.2% Conversion Rate
