HdE TALENT, part of the HdE GROUP are the digital-technology and transformation recruitment specialists, working with fast-growth global businesses.

Founded on the ambition to reimagine recruitment, something they demonstrate from their use of cutting edge technology, behavioural science, and most importantly their behaviours and application.

They are proud to be their clients strategic people partner, understanding the immediate and long term business requirements to ensure they secure the best people possible.

They help some of the leading organisations discover world leading technology candidates, whilst nurturing sustainable future pipeline opportunities to better support digital & technology clusters.

In response to the COVID-19 pandemic, HdE AGENCY & HdE TALENT got together to develop a positioning campaign to further their scaling ambitions in the tech-rec marketplace.

Together they developed a campaign called ‘Twists & Turns’ which reflected on the challenges businesses have faced throughout 2020.

Centring on supporting businesses, the campaign saw HdE TALENT firmly position themselves as the supporting arm for hiring managers and people stakeholders.

Scott Murphy, Managing Director for HdE TALENT, says: “This campaign leverages HdE TALENT’s main strength, a clearly understood proposition that is built to better support businesses. It clearly reinforces in the mind of the viewer the role that HdE TALENT plays in the new modern day recruitment mix”

Online activity was delivered by HdE AGENCY who were responsible for the campaign’s media planning and buying.

Ashley Wheeler, CEO at HdE GROUP, said:

“Recruitment continues to be one of the last verticals to really be disrupted, that fundamental focus runs throughout the organisation, and is once again centred on our approach to this campaign. With over 100 high value, mainstream media channels in partnership we are so proud to see this go live in January 2021″

The campaign which utilised HdE AGENCY’s programmatic media buying division, saw almost 500K views across high-value publications including The Financial Times, The Guardian, ITV and The Telegraph.

The campaign also utilised programmatic tv advertising to retarget users who engaged online.

Supporting the campaign was a downloadable Salary Guide, which reached over 435K users across the digital and technology industry.