Driving brand growth & engagement, a social media success story

In today’s digital age, social media has become a powerful platform for businesses to connect with their target audience, build brand awareness, and drive growth. OKdo, a leading distributor of single board computing components and solutions, recognized the importance of harnessing the potential of social media to expand their brand reach and engage with their online community. To achieve this, OKdo partnered with HdE AGENCY, a trusted marketing agency renowned for their expertise in social media management and growth strategies. This case study delves into the collaborative efforts between OKdo and HdE AGENCY, highlighting the challenges faced, the strategic solutions implemented, and the remarkable results achieved.

Market & Competitor Research
Channel Optimisation
Content & Channel Strategy
Creative Production
Channel Testing
Community Management
Delivery & Implementation
Social Media Management

OKdo, a subsidiary of the RS Group, is a prominent technology company operating on a global scale. As a trusted distributor and partner, they provide a comprehensive range of single-board computing components, including renowned brands like Raspberry Pi, Arduino, and BeagleBoard.org. OKdo’s expertise lies in empowering individuals and organisations to unlock their creativity and harness the power of electronics and IoT solutions. Leveraging the support and resources of the FTSE 100 firm, OKdo is at the forefront of driving technological innovation and enabling the development of groundbreaking projects worldwide. Their commitment to delivering exceptional customer experiences and fostering collaboration within the electronics industry sets them apart as a leading force in the market.

" I highly recommend HdE AGENCY, they delivered on time, on budget and the outcome achieved great results by helping us operate in new markets globally "

Global TIP Lead, Meta

The primary challenge for OKdo was to achieve significant cut-through in a crowded digital landscape and drive growth across their social media platforms. OKdo aimed to increase their brand reach, boost online engagement, and establish a strong presence in the semiconductor boards, compute modules, and single board computer (SBC) market.

In today’s highly competitive online environment, capturing the attention of target audiences can be extremely challenging. OKdo faced the hurdle of standing out amidst the noise and effectively reaching their desired audience across multiple industries. It was crucial to develop a marketing strategy that could cut through the clutter, grab the attention of their target market, and encourage active engagement with the brand.

OKdo recognised the importance of growing their online presence to expand their reach and build a loyal community of followers. They sought to strengthen their brand awareness, engage their audience with compelling content, and ultimately drive meaningful interactions and conversions. OKdo needed to develop a robust social media strategy that would fuel their brand growth, enhance their visibility, and amplify their message to a wider audience.

In order to achieve these goals, OKdo sought the expertise of a growth partner who could provide innovative solutions to drive their social media channels’ growth and improve online engagement. They chose HdE AGENCY based on their proven track record of delivering outstanding results, their deep understanding of social media dynamics, and their ability to create impactful content that resonated with diverse audiences.

By partnering with HdE AGENCY, OKdo aimed to overcome the challenges of cut-through and channel growth, leveraging the agency’s expertise in social media management, creative content creation, and strategic branding. Together, they aimed to develop a dynamic and results-driven marketing approach that would elevate OKdo’s brand, increase their online presence, and foster meaningful engagement with their target audience.

Through collaborative efforts and a data-driven approach, OKdo and HdE AGENCY embarked on a journey to transform OKdo’s social media presence, drive significant brand growth, and cultivate a thriving online community. By implementing effective strategies, leveraging innovative content formats, and employing targeted branding techniques, they sought to position OKdo as a leading player in the semiconductor industry and drive tangible business outcomes.

" This was a hugely transformative project that helped Meta & TIP break ground in multiple new territories across the globe "

CEO, HdE AGENCY

With a clear understanding of OKdo’s goals and target audience, HdE AGENCY implemented a comprehensive strategy to drive growth and engagement across their social media platforms. The agency’s approach encompassed audience targeting and platform optimisation, creative content development, brand awareness campaigns, an engagement-driven approach, and strategic social media advertising.

To ensure maximum impact, HdE AGENCY conducted extensive research to identify OKdo’s target audience and tailored messaging for each social media platform. By understanding the unique characteristics and preferences of the audience, the agency could deliver customised content that resonated with their interests and needs. Additionally, HdE AGENCY optimised OKdo’s social media profiles to maintain a consistent brand identity and create a seamless experience for users.

Creative content development played a pivotal role in capturing the attention of OKdo’s audience and showcasing their products effectively. HdE AGENCY crafted a comprehensive content strategy that encompassed visually captivating images, informative videos, engaging reels, and live sessions. By leveraging the power of these diverse content formats, OKdo could effectively highlight the features and benefits of their semiconductor boards, compute modules, and single board computers (SBCs), creating a compelling narrative that appealed to their target audience.

To enhance OKdo’s brand reach and recognition, HdE AGENCY developed strategic brand awareness campaigns. These campaigns utilised visually captivating imagery, compelling storytelling, and strategic messaging to position OKdo as a trusted industry leader and establish strong brand recognition among the target audience. By consistently reinforcing OKdo’s brand identity and values, the agency helped create a lasting impression and fostered a positive perception of the brand.

Driving active engagement was a key focus of HdE AGENCY’s approach. The agency employed various tactics to encourage audience participation, such as prompting comments, likes, shares, and active involvement in live sessions. By actively engaging with OKdo’s followers and promptly responding to comments, HdE AGENCY fostered a sense of community and created an environment that encouraged ongoing interaction and dialogue.

In addition to organic growth strategies, HdE AGENCY leveraged targeted social media advertising campaigns to amplify OKdo’s reach and target specific audience segments. These campaigns were designed to increase brand visibility, drive website traffic, and generate leads, effectively expanding OKdo’s customer base and boosting their overall growth.

Result: Transformative Reach & Engagement

Through a comprehensive and integrated approach, HdE AGENCY successfully drove growth, increased brand reach, and enhanced engagement for OKdo across their social media platforms. By combining audience targeting, creative content development, brand awareness campaigns, an engagement-driven approach, and strategic social media advertising, HdE AGENCY positioned OKdo as a leading player in the semiconductor industry, enabling them to connect with their target audience, generate quality leads, and achieve their business objectives.

Overall, OKdo Linkedin, Facebook and Instagram has demonstrated significant growth within its first quarter and improved engagement across multiple platforms. The overall growth for the channels over 4 months:

- Total Impressions: Increased by an average of 189.3%
- Total Engagements: Increased by an average of 214.4%
- Total Audience: Increased by an average of 40.57%
- Total Published Posts: Increased by an average of 75.72%

These numbers indicate a substantial improvement in reach, engagement, and audience growth for OKdo's social media presence. The increased impressions and engagements reflect the success of our efforts in attracting and connecting with the highly relevant and targeted audiences across LinkedIn, Instagram, Facebook, and Twitter. The growth in the audience size further demonstrates the expanding reach and impact of OKdo's social media content. With a consistent increase in published posts, the account has been able to maintain an active and engaging presence on these platforms. Overall, these results highlight the effective management and optimisation strategies employed by HdE AGENCY to drive the overall growth of OKdo's social media account.