TechnologyOne (ASX:TNE) is Australia’s largest enterprise Software as a Service (SaaS) company and one of Australia’s top 200 ASX-listed companies, with offices across six countries.
Their enterprise SaaS solution transforms business and makes life simple for customers by providing powerful, deeply integrated enterprise software that is incredibly easy to use.
With over 1,200 leading corporations, government departments and statutory authorities powered by TechnologyOne, they are proud to provide their customers with enterprise software that evolves and adapts to new and emerging technologies, allowing customers and users to focus on business and not technology.
In early 2019, TechnologyOne appointed HdE AGENCY as their exclusive UK agency, with ambitious growth plans to challenge the UK’s ‘big 5’ ERP software providers.
As a relatively unknown brand in the UK, and competing amongst well-intrenched legacy brands like SAP, Oracle & Microsoft, our client needed a combative strategy to aggressively drive UK revenues.
The objective was to develop and deliver a clear and scaleable growth performance strategy to supercharge UK brand awareness, buyer advocacy and drive deal flow across the UK public and higher education sector.
Through a blend of high performance marketing, paid social, digital events and programmatic media buying we successfully implemented a 12 month growth strategy to bring TechnologyOne ‘to the top table quicker’. Positioning them as a trusted challenger brand, whilst generating a wealth of new sales opportunities.
By the end of 2020 this high-impact approach shifted TechnologyOne UK from an unknown, to a major challenger brand in the UK SaaS ERP market.
