Welcome to another week of Digital Digestibles!
Here’s the latest and greatest marketing news:
Dolmio’s logo has had a major rebrand
Dolmio has changed its iconic logo for the first time in years, leaving customers conflicted. The Italian sauce brand, which is sold across major supermarkets including ASDA, Tesco, Sainsbury’s and Morrisons, has seen a total rebrand, and now looks entirely different.
The new logo is already in effect, and those buying it will start to notice it from today. Dolmio said the logo change is intended to make its packaging look “bolder, punchier and sharper than ever, creating a standout look and feel in the supermarket aisle”.
YouTube announces new ad products to help brands reach Gen Z
Short-form video has transformed the music industry, and YouTube is helping its brand partners keep up with all the change. The leading video platform has announced a pair of new ad products: Gen Z Music and Trending Music On Shorts.
One of the two new solutions is already available. Gen Z Music allows brands to stay in front of 18-to-24-year-olds as those coveted consumers listen to their favourite tracks across multiple formats. Using AI, YouTube will identify the songs Gen Z is obsessed with and package those hits together for advertisers.
TikTok Tests New Generative AI Profile Images
TikTok’s looking to integrate its own set of generative AI tools, with a new profile image generator currently in testing at the app.
TikTok’s generative avatar process requires users to upload between 3 and 10 photos of themselves, from which TikTok’s system can then generate a range of variations and styles of avatar image.
It’s not clear as yet that this is where TikTok is headed, but it could be another revenue pathway for the app, if, like Snapchat, it can get its add-on offerings right, and provide functional tools like this that users will pay for.
LinkedIn Adds New Custom CTA Buttons on LinkedIn Premium Member Profiles
This could be handy for creators looking to build a business around their personal brand.
LinkedIn’s rolling out a new option for LinkedIn Premium subscribers that’ll enable users to add a custom CTA button to their profile, which will then direct profile visitors to a specified URL from your LinkedIn presence.
As explained by LinkedIn:
“For many of our Premium Business subscribers, their LinkedIn profile is crucial for connecting to new business opportunities. That’s why we’re starting to roll out a new Custom Button that provides the option to add a personalised call-to-action to their profile.”