[Image Source: https://mashable.com/]
Welcome to another week of Digital Digestibles!
It’s been a busy week in the world of marketing with generative AI advances for Google, Peloton’s rebrand and updates from Whatsapp. Check out the latest news ⬇️
Google Announces New Generative AI Ad Tools at Marketing Live Event
Google’s announced a range of new generative AI tools for brands at its Google Marketing Live event, including new ad creation options, customized Search ads based on your website text, and more.
First off, on ad creation tools – Google’s rolling out a new process that will enable advertisers to generate background visuals for their product shots, which will provide more ways to make your content stand out in user feeds.
[They’re] also launching a new process that will summarize your website content for you, and create variations of ads based on your own site text.
Google also discussed how it’s looking to evolve its Search ads to align with new generative search experiences.
YouTube Makes Community Posts Available to All Channels
YouTube’s expanding access to its Community Posts feature, allowing all creators to activate the option, providing another means to interact with your YouTube audience.
Community Posts live on your YouTube channel, and provide a text-based way to keep your subscribers informed of updates and notes – similar to other social media apps.
The option was originally only available to channels with over 1,000 subscribers, but from this week, all YouTube channel managers will be able to activate Community Posts via the Advanced Features tab in the app.
Peloton’s rebrand and new offerings ‘a smart shift’ after years of tumult
The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Exercise and media company Peloton today unveiled a full brand relaunch, complete with a major ad campaign and the announcement of new app subscription tiers and a gym integration feature.
The rebrand seeks to reposition the brand and shed longtime perceptions about its target audience and place in the market. For one, the brand is combating the idea that it’s primarily a hardware brand; it wants to position its app – on which users can participate in live fitness classes and track real-time performance metrics – as its core product.
Mr. ChatGPT goes to Washington
OpenAI CEO Sam Altman urged lawmakers to regulate artificial intelligence during a Senate panel hearing Tuesday, describing the technology’s current boom as a potential “printing press moment” but one that required safeguards.
“We think that regulatory intervention by governments will be critical to mitigate the risks of increasingly powerful models,” Altman said in his opening remarks before a Senate Judiciary subcommittee.
Altman’s appearance comes after the viral success of ChatGPT, his company’s chatbot tool, renewed an arms race over AI and sparked concerns from some lawmakers about the risks posed by the technology.
WhatsApp finally lets you edit messages, but you have to be fast
The reports were right: WhatsApp has added the ability to edit messages you’ve already sent.
It works like this: Long-press a message you’ve already sent and select “Edit” from the dropdown menu. Once you’ve edited a message, it will get a small label saying “Edited” at the bottom, letting your chat friends know that the message’s been changed, though they won’t be able to see edit history.
You can’t just go and change any old message, though. There’s a 15-minute window in which you can edit a message, after which it becomes uneditable.
The feature is already rolling out to users globally, but it may take a few weeks until it becomes available for everyone.