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- Maybelline Enlists Its First-Ever Digital Avatar For Mascara Launch
- Ikea Stages Four ‘real Life Roomsets’ In Its Stores To Reveal Reality Of Temporary Accommodation
- Chatgpt Is Coming To A Slack Near You
- Will Tiktok’s Default Time Limit Help Address The Mental Health Crisis Among Young People?
- AI Creators And WWF Imagine A World Without Nature
MAYBELLINE ENLISTS ITS FIRST-EVER DIGITAL AVATAR FOR MASCARA LAUNCH
As influencers increasingly command a larger share of the digital marketing landscape — and advertiser budgets — virtual counterparts have gradually risen to the surface as a more cost effective alternative, despite lacking the human element many consumers desire from brand ambassadors. Still, the computer generated talent trend has proven to have legs. Fifty-eight percent of people follow at least one virtual influencer, according to The Influencer Marketing Factory, and 35% have purchased something promoted by one.
Maybelline’s digital avatar, May, will not only help with the rollout of the beauty retailer’s latest mascara, but will also assist in future efforts, including campaigns with other makeup franchises under its umbrella, per the release. Such a widespread activation offers the brand a unique opportunity for control in a space that is often unpredictable, with some influencer partnerships taking a negative turn due to controversy.
IKEA STAGES FOUR ‘REAL LIFE ROOMSETS’ IN ITS STORES TO REVEAL REALITY OF TEMPORARY ACCOMMODATION
IKEA has partnered with homelessness charity Shelter to launch ‘Real Life Roomsets’ in four of its stores, highlighting the real living conditions of those who are forced into temporary accommodation.
Providing a stark contrast to the showrooms in IKEA stores, the roomsets are based on real stories of people local to the stores involved. Sam, Claire, Channah and Kate all worked with the brand to share their experiences with the UK.
Each roomset – located in IKEA stores in London, Manchester, Birmingham and Bristol – highlights the ‘cramped, dangerous, and grotty’ spaces that an increasing number of people who are experiencing homelessness are forced to experience when living in temporary accommodation. The spaces are provided by councils to qualifying families who are experiencing homelessness.
According to the Swedish brand, due to a shortage in social housing, some families are finding themselves living in temporary accommodation for years, and are very often asked to move several times with short notice. One in every 208 people in England is currently experiencing homelessness, with thousands more likely to lose their homes by the end of the year as a result of the cost of living crisis.
CHATGPT IS COMING TO A SLACK NEAR YOU
A new member has been added to your Slack workspace: ChatGPT.
On Tuesday, Salesforce and OpenAI introduced ChatGPT integration for Slack. The popular messaging platform, which is owned by Salesforce, will soon let customers use OpenAI’s generative AI technology within Slack.
The ChatGPT app for Slack has a number of features that work within the platform’s existing interface. The AI technology will enable users to summarise conversation channels or threads, quickly search for information about projects and topics — and yes, draft messages, replies, and notes.
WILL TIKTOK’S DEFAULT TIME LIMIT HELP ADDRESS THE MENTAL HEALTH CRISIS AMONG YOUNG PEOPLE?
TikTok announced Wednesday it would be implementing a default one-hour time limit on the app for users under the age of 18. The move comes amid a severe mental health crisis among young people nationwide.
The idea behind the time limit is to give kids a reminder that they can take a break from the app and be more aware of how they spend their time.
Kids under 18 who reach the new automatic time limit will have to enter a passcode in order to keep watching. However, for children under the age of 13, a parent or guardian will need to set the password in order to give an additional 30 minutes of screen time.
In the announcement, TikTok’s head of trust and safety Cormac Keenan noted “there’s no collectively-endorsed position on the ‘right’ amount of screen time or even the impact of screen time more broadly.” He also noted the decision is based on consultations with experts at the Digital Wellness Lab at Boston Children’s Hospital.
AI CREATORS AND WWF IMAGINE A WORLD WITHOUT NATURE
The WWF, AI/CC Creative Community and Brave Bison have collaborated on a promotion to coincide with WWF’s annual ‘#WORLDWITHOUTNATURE’ campaign, which asks companies to remove wildlife from their branding to highlight the ‘dramatic loss of biodiversity in the world’.
Creators from within the AI/CC Creative Community were invited to use AI tools to imagine what a world without nature might look like. The aim is to raise awareness among the public, encouraging them to appreciate and protect the environment, with the end goal being the prevention of these macabre images becoming a reality.
The resulting work supplies a ‘bleak’ warning, with images displaying desolate landscapes, gas masks and ‘ghostly’ images of animals from future extinction.
“We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes,” WWF International executive director for communications and marketing, Felicity Glennie Holmes said. “We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030.”
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