BOMBAY SAPPHIRE PARTNERS WITH BAZ LUHRMANN FOR ‘LARGEST EVER’ AI ART EVENT

Gin brand Bombay Sapphire has unveiled its latest ‘Saw This, Made This’ Art Installation Series at London’s Design Museum.

Set to open on World Creativity Day (21 April), the installation will celebrate thousands of works of art shared on social media last year in response to acclaimed director Baz Luhrmann’s #SawThisMadeThis creative call out.

In what is being touted as the world’s largest mass participation AI art event, visitors will be able to interact with Ai-Da, an ‘ultra-realistic’ robot artist, to explore how AI can help enhance human creativity.

“I truly believe creativity lies within us all. The aim of the Bombay Sapphire ‘Saw This, Made This’ campaign is to show people that creative inspiration exists all around them. Thousands of people have shared the things that have sparked their own creativity – and the results have been extraordinary,” Luhrmann said.

(Via Marketing Beat)

FANTA REVAMPS LOGO WITH LAUNCH OF FIRST-EVER GLOBAL IDENTITY

Fanta is unifying its global brand identity for the first time, with a new logo set to roll out across all of its markets.

Until now Fanta has had an entirely different logo and packaging design in the US compared to its international markets. While the US stuck with the rounded logo introduced in 2010, in 2017 the drink rebranded in the UK and adopted a logo with a more angular font and a green leaf motif, surrounded by a coloured circle to match the flavour. Most of Fanta’s other markets use the same logo as the UK, though some have slight variations.

According to parent organisation The Coca-Cola Company, unifying Fanta’s brand around the world will “[raise] it to sit consistently alongside the other iconic brands by The Coca-Cola Company”, including Coca-Cola and Sprite. The new brand identity is available in-store and online now.

(ViaMarketing Week)

META INTRODUCES TWO NEW ADVERTISING TOOLS TO INSTAGRAM

Meta has announced that it will introduce two new tools on Instagram in a bid to encourage additional revenues for advertising.

The social media company is currently testing ads in search results to reach audiences searching for content, products and businesses.

Once the initial testing phase has passed, Meta will reportedly launch ads in search results globally, with users around the world starting to see ads related to their searches in their feed. Ads will be identified through a ‘Sponsored’ label appearing under the account’s name being advertised.

Instagram will also unveil ‘Reminder Ads’ which will enable brands to announce, notify and remind users of future launches or events that they may be interested in. The intention is to help advertisers build anticipation and awareness by notifying people one day or 15 minutes before the launch of an event or product. The feature will be optional.

(Via Marketing Beat)

TIKTOK USERS ARE MORE OPEN TO IN-APP PROMOTIONS

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc.

That’s according to a new study conducted by Statista, which found that TikTok users, overall, are much more understanding of, and even open to ads in the app.

As per Statista:

“38% of survey participants using TikTok are willing to tolerate advertising in exchange for free access to certain services, which is 4% more than the total number of adults surveyed. Almost 15% of TikTok users struggle to distinguish between advertising and other content.”

(Via Social Media Today)

AUSTRALIA BANS TIKTOK ON GOVERNMENT STAFF DEVICES

TikTok bans continue to spread around the world, with the Australian Government becoming the latest to outlaw the app on Government-issued devices.

Australian Attorney General Mark Dreyfus has announced that he’s implementing a government staff ban based on advice from security agencies, with all federal public servants being advised to remove the app as soon as possible. In addition to this, several Australian state governments are also assessing a potential ban, while the Australian Broadcasting Commission (ABC) is also reviewing its use of the app.

The ABC is a government-funded entity, but at this stage, the bans only apply to non-corporate elements.

The Australian ban adds to a growing list of regions restricting or banning TikTok outright, which has mostly applied only to government-affiliated usage, at least at this stage.

(Via Social Media Today)

To stay in the loop with all future Digital Digestibles releases, be sure to subscribe to the newsletter HERE!