The campaign, which has been created by HdE AGENCY part of the HdE GROUP, is called ‘Twists & Turns’ and reflects on the challenges businesses have faced throughout 2020.
It aims to promote HdE TALENT, which is challenging the traditional digital and technology recruitment models.
Centring on supporting businesses, the campaign will see HdE TALENT firmly position themselves as the supporting arm for hiring managers and people stakeholders.
Scott Murphy, Managing Director for HdE TALENT, says: “This campaign leverages HdE TALENT’s main strength, a clearly understood proposition that is built to better support businesses. It clearly reinforces in the mind of the viewer the role that HdE TALENT plays in the new modern day recruitment mix”
Online activity will be delivered by HdE AGENCY who are responsible for the campaign’s media planning and buying.
Ashley Wheeler, CEO at HdE GROUP, says: “Recruitment continues to be one of the last verticals to really be disrupted, that fundamental focus runs throughout the organisation, and is once again centred on our approach to this campaign. With over 100 high value, mainstream media channels in partnership we are so proud to see this go live in January 2021”